For many years now, people living in the west have been able to take online shopping for granted, with their only real restrictions being financial. However, this has not been the case for some countries around the world. People who live in the culturally restrictive environment of Saudi Arabia, for example, until recently have not had this opportunity. Thankfully, over the last few years, this has started to change. Keep reading below to find out why fashion e-commerce is on the rise in Saudi Arabia:
Why is the West So Far Ahead of Saudi Arabia When It Comes to Fashion E-Commerce?
There are many reasons why the West is so far ahead of Saudi Arabia when it comes to fashion e-commerce. One of the main reasons for this is because, until recently, very few companies in Saudi Arabia operated online. As well as this, very few people in this part of the world had the technology to access online businesses; nor did they have the provisions to pay for goods online. This meant that not many people were able to buy fashion online.
Why is Fashion E-commerce growing in Saudi Arabia?
One of the main reasons fashion e-commerce is on the rise in this part of the world is because more businesses have started operating here. One example of this is ASOS, which has started offering customers in Saudi Arabia clothing with unique and different designs. As well as this, they also offer their customers many discounts and promotions such as these ASOS sales KSA 2022.
Another reason for the increase in fashion e-commerce in Saudi Arabia is the age of the population here. Saudi Arabia has an overwhelmingly young population, with the median age being just 29. While many of the older generations did not have access to the technology needed to shop online, the majority of the younger generation in Saudi Arabia have access to and know how to use the technology needed to use e-commerce businesses. These people do not want to waste time visiting fashion shops when they can search online for the items that they need or want.
Another huge reason fashion e-commerce is growing in this part of the world is that more payment methods are becoming available. People no longer must pay by cash, instead, they can use digital payments to pay for their online goods.
The Future of E-Commerce in Saudi Arabia
While e-commerce in Saudi Arabia is beginning to take off, it still only equates to 2% of retail sales in the Middle East. However, by 2025, we expect to see it reach over $87.9 billion. This is due to an increase in the number of businesses operating online in this part of the world, and the rise in the number of people having access to technology.
Over the last few years, Saudi Arabia has seen an online retail boom. This has been fueled by the age of the population, but there are other reasons for the growth. Over the next few years, we expect to see this continue, as more fashion businesses choose to take their businesses online and more payment methods become available. This is brilliant news for people who live in this part of the world.